Telling Typography

I’m learning that the basis of graphic design is great typography. I think that memes tell that truth with startling clarity since it is usually great typography that brings the message of the meme to life.

I found this meme on Pinterest. It is based on a quote from Dieter F. Uchtdorf a leader of the Church of Jesus Christ of Latter-day Saints.
The original meme is found at:

Typeface 1
Typeface 1 - Script

One typeface used is a script. Easily identified because of its similarity to handwriting, this typeface introduces and creates a personal feeling for the text so represented. The script text is interspersed throughout, highlighting those elements of the meme that seem to be personal thoughts. The form of the script used also adds to its visual appeal in that it is all in lower case. The designer also chose to use color and size to contrast those elements that needed greater emphasis while still using the script type.

Typeface 2
Typeface 2 - Sans Serif

The second typeface used is a beautiful sans serif. The type is identifiable by its lack of serifs. Using all caps in this typeface creates a powerful contrast to the lowercase script, allowing the words so highlighted to grab the eye and become the focus of the meme. The sans serif typeface also gives a more serious look to the words thus highlighted in contrast to those in script, emphasizing their importance to the message being conveyed.

Typeface 3
Typeface 3 - Modern

The final typeface used is a modern type. The modern type is distinguished by the presence of serifs on the text that has a vertical stress. This third typeface is used for a single phrase in the meme. The typeface provides a contrast for this phrase against all other text in the meme. The modern type gives a heavier and more imposing feel than the script or even the sans serif typefaces. This allows the phrase “Thanking God” to stand out and become the central message of the meme. It is also kept in all capital letters which adds to the impact of the phrase.


This meme make strong use of color, form, and structure to create contrast and visual appeal. The use of different typefaces (again in differing colors and forms) contributes to the message being presented and grabs the interest of the viewer. The typefaces used also help in presenting the message in a clear way, giving emphasis where needed and creating the right supporting background where emphasis is not required.


Captive Photography

Photography is fascinating! Everyone knows when a photograph captivates them. It is not usually that simple a matter to pin-point what makes it great. This blog is devoted to figuring out just what makes a picture stand out.

Leading Lines

This picture is found in the public domain and can be located at:

This breathtaking view of a group of trees uses leading lines to draw the eyes to the sky above the tree line. Although the trees take up the bulk of the space of the photograph, the true subject becomes the sky above as the eyes are drawn along the trunks of the trees up towards the clouds.
The photo also manages to capture depth as the ever-thinning trunks of the tree affords a contrast between the foreground and the gradually distant tops of the trees.

This photograph has several leading lines pointing to and drawing the eye toward the scenery beyond the brick window. Everything around it becomes something of a frame and the eye is repeatedly directed to the focus of the photo.

Depth of Field

This photograph was taken by Katinka Zuchowicz of White River in Ocho Rios, Jamaica. It can be found at the following link:

The photograph is of a river in the midst of a community. It is an attempt to capture the many layers of a simple community.
There are many layers to this picture. In the foreground is the beautiful and stark branches of a tree in the river. Immediately behind it in the middle ground is a boat which can be seen in through the branches of the tree. The boat is also seen to be smaller than the looming tree branches. Still behind the boat in the background is what appears to be a shack of some sort. Above all this activity is the bridge with a passing vehicle. Even with all these different elements, the branches in the tranquil river in the foreground captures the attention and maintains the tranquil nature of the scene.

This image of a lizard in the sun shows the depth of the pile of wood the lizard is perched on through the overlapping pieces of wood. The depth is created through the overlap.

Rule of Thirds

This image is of a New York City officer on duty in the midst of a protest. The officer at the focus of the picture is perfectly positioned along the line of the left third of the picture. By thus aligning her so strongly, there is no disputing that she is the focus of the scene.
It also illustrates depth of field by focusing on the officer. In the background, there is the distorted image of other officers corralling protesters but by focusing on the officer there is provided an image of strength and power.

The photo of the man in blue brings him into strong focus by positioning him along the right vertical line of thirds. Even his arm is right along the horizontal third line and thus allows him to be the dominant element in the picture.


Photography is fascinating! There are so many other elements in each picture that could be analysed with regards to the impact that they give to the photograph. The skilled photographer is aware of all these composition elements. More than anything else, the skilled photographer has an eye for what works!

Moving Typography Analyzed

I’ve chosen for my reverse engineer typography assignment a meme from the Mormon Channel.

It is the clever use of typography that causes the message of the meme to jump off the page at you.
The original design can be found at:×540/MCDQ-5.5.jpg
It is based on a quotation from Dieter F. Uchtdorf, a leader in the Church of Jesus Christ of Latter-day Saints.
I chose this design because the typography immediately grabs the eye and is a wonderful study in contrast of text, color, form, and structure.


Draw-Over of Design Image

The first typeface used is sans serif. It is easily identified by the absence of serifs and the absence of thick/thin transitions.
The second typeface is a script, easily identified by the similarity to handwritten cursive.
Script is a typeface that contrasts with almost all other typefaces. The curves and fanciful nature of the script contrasts well with the narrow Roman structure of the sans serif.
The contrast between the two typefaces is further highlighted by the changes made to the letters “L” and “R” to have a script-like effect.

As I have already indicated, I think the text is the crux of this design. The statement being made gives emphasis to the two elements that require movement. Those are highlighted by use of the bold red which immediately brings focus. The use of the script typeface ties the ideas of moving the world and moving self together. This is further emphasized by bringing elements of the script into the words that the statement alludes to having movement (repetition).
In all it is a really clever design that makes heavy use of contrast in typography.

13A Final Portfolio


Creating a slide show of all the projects I have slaved over this past semester has been a bitter-sweet experience. As I went over the projects, I realized how much I have learned and that I even enjoyed much of the learning process.
The message of this portfolio is really a showcasing of the skills and talents I have acquired in Visual Communication. My audience is potential employers or anyone that would would need to become familiar with my abilities.
Coming up with the basic slide design was just a matter of deciding on a color scheme and a layout. I designed the introductory and closing slides, then matched the showcasing slides to them.
Almost every project required extensive tweaking. For my Benefit Flier project, I created more contrast for some of the text boxes. For the Slide Design project I spent my efforts on reworking the coloring and text of the slides used. Most of my time and effort went to the Photography Study project where I reworked my grid and color scheme. For the Web Design and Social Media Projects my efforts were expended in completing those projects as they had not been completed previously. In total, I spent between four to six hours making changes and updates to the varied projects before adding them to my slide show.

I posted my portfolio to the class Facebook Page for critique.
Shelley Tiffany comments were:“Your spacing is not consistent on slide #4. The lower left laps over the top left image, but it’s the only one. Consider changing the spacing around the images.” In response to her critique I adjusted the image layout on slide #4.
Cheryl Meinen reminded me to include all eight projects in my portfolio. The draft she critiqued had only five. I added the remaining three.
Addyson Hujtyn said: “The only thing is that on your first page the line seems to cut the slide in half. I don’t know if there’s a way to use it differently, since it is incorporated in all of the slides.” I decided to keep the line she spoke of because I thought it worked to keep the whole project cohesive.

12B Magazine Spread Project

The magazine spread project is to write and design a two-page magazine spread for the Ensign or New Era (magazines of the LDS Church). I chose to write for the Ensign and decided to write of an experience I had that taught me about how the Lord answers our prayers and guides our lives through His omniscience. My audience is youth and young adults who are entering the major decision-making portion of their lives.

Once the story was written, I made a couple of sketches that I felt best complemented the message that I was trying to convey. I then selected pictures that suited the layout of my favorite sketch and then I made a frame map that would prepare me to create the magazine spread in InDesign.

7A Sketch layout

Woman in prayer


Once the wire-frame was done, I was able to create my magazine spread!

Critique Report
I received critiques from my instructor Kristen Larson as well as from several of my classmates, Nancy Wells, Lisa Hauck Wilkinson, Steph Dee, and Jessica Noelle Brewer. Sister Larson advised me to drop my drop shadow and to watch for hyphens, widows and orphans. Both she and Nancy Wells suggested that I make sure my images were not touching the text and that I add a byline. Lisa Hauck Wilkinson advised that I move the center picture to prevent it being chopped off. Jessica Noelle Brewer advised that I fix my margins between columns so that they were at least an inch in the center. I changed the drop shadow to an innershadow because I thought the text still needed some enhancement. I added the byline and reworked the layout to adjust the margins and the appearance of widows and orphans. I did not move the picture because I liked it best in that position.

This was the final result!

Color Scheme
Split Complementatry (Teal, Red, Orange)

Title: Lucida Handwriting/Script
Title: Arial/Sans Serif
Body: Times New Roman/Oldstyle

Praying woman



Magazine Spread Draft Critique

My magazine spread design began with my sketches and shape map. I chose my favorite sketch which was also the favourite of one of my critiquers and made the shape map from it with very little deviation.

This is what it looks like thus far!:



7A Sketch layout



Font/Category: Arial

Image Sources:
Praying woman



10 Movie Poster – EMERGENCE


This assignment was to introduce myself to new coworkers by creating a movie poster starring me. The idea was to have me emerging from water by blending two photos in photoshop. The basic colour scheme was monochromatic. The idea of emergence was to play on the fact that I am always trying to “find” ne aspects of myself. The idea is that it will take a while to know me.

I had two critiques from Dee Wightman and Shelley Tiffany. Both reminded me of the need to include the movie details. Shelley suggested that I change the font color of some of my text. I took all their advice and ended up at the Fedex office three times befoe I had a satisfactory poster.

Fonts – SF Movie Font Regular

The image of the Rio Grande was taken by me and my brother-in-law took the image of me.