Telling Typography

I’m learning that the basis of graphic design is great typography. I think that memes tell that truth with startling clarity since it is usually great typography that brings the message of the meme to life.

I found this meme on Pinterest. It is based on a quote from Dieter F. Uchtdorf a leader of the Church of Jesus Christ of Latter-day Saints.
The original meme is found at: https://www.pinterest.com/pin/67483694391007088/

Typeface 1
Typeface 1 - Script

One typeface used is a script. Easily identified because of its similarity to handwriting, this typeface introduces and creates a personal feeling for the text so represented. The script text is interspersed throughout, highlighting those elements of the meme that seem to be personal thoughts. The form of the script used also adds to its visual appeal in that it is all in lower case. The designer also chose to use color and size to contrast those elements that needed greater emphasis while still using the script type.

Typeface 2
Typeface 2 - Sans Serif

The second typeface used is a beautiful sans serif. The type is identifiable by its lack of serifs. Using all caps in this typeface creates a powerful contrast to the lowercase script, allowing the words so highlighted to grab the eye and become the focus of the meme. The sans serif typeface also gives a more serious look to the words thus highlighted in contrast to those in script, emphasizing their importance to the message being conveyed.

Typeface 3
Typeface 3 - Modern

The final typeface used is a modern type. The modern type is distinguished by the presence of serifs on the text that has a vertical stress. This third typeface is used for a single phrase in the meme. The typeface provides a contrast for this phrase against all other text in the meme. The modern type gives a heavier and more imposing feel than the script or even the sans serif typefaces. This allows the phrase “Thanking God” to stand out and become the central message of the meme. It is also kept in all capital letters which adds to the impact of the phrase.

Conclusion

This meme make strong use of color, form, and structure to create contrast and visual appeal. The use of different typefaces (again in differing colors and forms) contributes to the message being presented and grabs the interest of the viewer. The typefaces used also help in presenting the message in a clear way, giving emphasis where needed and creating the right supporting background where emphasis is not required.

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